Quick Tip: Spend Money On What Matters

​To make a profit by spending on improving customer experience, you must first find places where the spending actually matters. Just as important, you should avoid spending on experience improvements that don’t actually matter. How do you find out what matters most to you customers? Create surveys and feedback loops that allow your customers to provide responses to what they enjoyed most.
 
By improving the customer experience and perfecting what matters most to the customer, you will see more returning customers which leads to consistent business revenue.

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