What is Experience Design
Think Human Center Design. Experience design is the art of analyzing the needs of an entity or consumer and designing a product or process to address the needs. Experience design is valuable to an organization because it puts the consumer, the core of the business, at the center of its strategic design. Experience design explores the internal and external touchpoints of a consumer and identifies gaps in the consumer’s journey.
Experience Design goes beyond user experience design. User Experience design often is focused on the digital experience and interface but does not access the total journey of constituent. Experience Design assess the total experience for a consistent ensuring that the products and services are not only adopted but also seamless, simple, assessable, and integrated.
With our experience design work, we help companies lead the design of customer-centric end-to-end experiences to advance innovation, processes, and engagement.
What Do We Deliver with Experience Design?
Experience Design goes beyond user experience design. User Experience design often is focused on the digital experience and interface but does not access the total journey of constituent. Experience Design assess the total experience for a consistent ensuring that the products and services are not only adopted but also seamless, simple, assessable, and integrated.
With our experience design work, we help companies lead the design of customer-centric end-to-end experiences to advance innovation, processes, and engagement.
What Do We Deliver with Experience Design?
- Research and Insights Support
- Concept Design and Wireframe Designs
- Journey Mapping and Consumer Persona Development
- Transformation Mapping
- Strategic Business Positioning and Competitive Analysis (Includes SWOT analysis)
- Business Value